September Trends in Marketing: Embracing Innovation, Sustainability, and Customer Empowerment

Winter is right around the corner and that means it’s staying ahead of the curve as a business owner and marketer is hot stuff! In this blog post, I’ll be running through some of the key trends I’ve seen shaping the marketing landscape for September. From emerging digital marketing strategies to the increasing demand for […]

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The Generalist Versus Specialist Dilemma – How it Influences Your Business Direction

Are you a generalist or a specialist in what you do? While it might sound fancy and sparkly to immediately go with “specialist”, it’s worth properly understanding what the two terms mean first. Because specialist might not actually be the right term for what you do. Here’s a quick and easy example for you… On […]

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Avoiding the “Fake It Till You Make It” Approach

You’ve heard the saying “Fake it till you make it”, right? It’s been around for years and it’s often been hailed as a useful strategy for success in the business world. But is that entirely accurate? When you look into the phrase a little more deeply, it encourages the “faker” to put up a front, […]

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